Portfolio
From managing full website redesigns to launching smart trade strategies, I bring a hands-on approach to project management, SEO and digital campaigns. I work closely with developers and teams to create seamless user experiences and boost online performance.
Trading
Account Management
Digital Strategy
Led the launch of their high-impact 3P trade strategy, managing stock package negotiations, and optimising performance across key digital marketplaces. Delivered growth through strategic account management and customer insights.
Website Re-design
Trade
Project Management
Led end-to-end project management for a complete Shopify Plus website redesign, overseeing developer coordination, new blog creation, SEO optimization, tracking implementation, and UI improvements to enhance user experience and performance.
Merchandising
Trading
Brand Management
Lead coordinator within Selfridges’ Digital team, specialising in trading, merchandising, and brand management. Built a strong foundation in luxury e-commerce, driving commercial performance through data-led decisions and strategic brand execution, while deepening insight into the luxury consumer and their online behaviour.
Conversion Rate Optimisation
Trade
User Experience
I led key initiatives to enhance digital performance, including building a UX-focused development roadmap, which increased conversion by +36% in 6 months. As part of this I implemented a robust A/B testing framework to validate design and feature improvements. I also launched a successful subscription program that retained over 2k subscribers in it’s first 8 months. Other projects included introducing automated stock feeds and automated product merchandising to streamline inventory accuracy and availability.
