Website Design & Conversion Optimisation

There’s a lot to think about when building a website. From functionality and design to logistics and the day to day management of your products and services — being online can be a full time job in itself. I work with small businesses on Shopify or Squarespace to help them launch, optimise and manage their websites so they can increase their sales and improve their customer’s experience.

Ways we can work together

Website Design & Build


01.

The full custom website design package. Looking to elevate your customer experience and increase conversions? I can support you with site audits, a fresh page design, or a full re-build.

• Theme/template set-up & basic customisation for branding
• App/plugin installation
• Marketing platform integrations
• Transactional email set-up
• Basic SEO & AIO optimisation
• 2 weeks of aftercare

Timeline: 6-8 weeks

Investment: Starting from £1,750

02.


Website Optimisation

Perfect if you’re looking to improve your website experience without committing to a full rebuild. Ideal for identifying what’s working, what isn’t, and where to focus next.

• Google Analytics & Search Console set-up (if required)
• Full website audit & report
• Implementation of immediate or urgent actions (to be discussed)

Timeline: 1-2 weeks

Investment: Starting from £500

Book a Discovery Call

How it works

I like to be transparent from the start, and I find outlining the framework of a project from the get-go helps both clients and myself get aligned on expectations straight away. Depending on my availability and your requirements, we will agree a timeline up front, but if you have a specific deadline, let me know and we’ll put together a plan to get you there!

Ready..

DISCOVERY CALL

First step is to book your free 30 minute consultation call so we can get to know each other and make sure working together is right for both of us. There’s no obligation to work with me afterwards, I’ll be in touch to check-in but it’s important to me that you choose the right option for you - Book your call here.

Set..

PROPOSAL

Once I am confident I can help you with what you’re looking for, I will provide you with a plan of work, design mockup / mood-board, project timeline and a quote. You will be able to review the plan, propose changes and ask questions in your own time.

Go..

BUILD

Once the bulk of the work is completed, you will then have the opportunity to make changes. This allows you to see your website in situ and have a play around with it. You will then be able to feedback, for me to go away and make further recommendations and/or changes

Sell..

LAUNCH

It’s launch day - once you give the final go ahead, we can hit the publish button and any final changes will go live. I’ll be around on the day incase any last minute fixes are needed. Congrats, your site is ready for you to shout about across your marketing channels.

Previous Work

Experience is Personal

Powerful websites respond to individual needs, preferences, and behaviours - not just clicks. Here are just a few examples of optimisations I’ve implemented for clients to help them achieve their business goals. Whether you're aiming to boost conversion rates and sales or strengthen customer retention, these strategies are designed to drive measurable, sustainable engagement.

Add an upsell option to your website to boost sales and average order value.
Improve you website SEO so Google recommends you to your target customer. Show up in SERPs and setup your page schema.
Optimise your website for mobile and smaller screens. Over 70% of website traffic happens on the go, don't miss your customer!
Earn trust and drive conversions with real customer feedback and reviews. Display ratings on your product page, website footer and google shopping listings.
Turn one-time visitors into loyal, repeat customers with Subscriptions. Give your customer lifetime value and they'll become a VIP.
Make your site usable and accessible for everyone.
Provide smart, personalised experiences across your website based on your customer's previous behaviour. Experience is personal.
Optimise your website navigation so your customer doesn't bounce. Give clear direct call to actions on all pages increase conversions and improve your user's experience.
Jo Malone London logo from their eCommerce website.
The word 'RIXO' written in large white letters on a black background.
Selfridges & Co logo in white text on a black background
Text reading 'Philip Kingsley' on a black background.
Luxdeco logo on a black background.
Estée Lauder logo in white text on a black background.