gus + beau
A purpose led premium baby playmat brand, founded by a working Mum on her maternity leave. The mats are created to combine safe, padded play areas for little ones with aesthetically pleasing, muted designs that blend into modern home interiors.
➝ Conversion Rate Optimisation
➝ Trading
➝ Email Marketing
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Working directly with the founder, the goal was to optimise the ecommerce experience across both the website and the operations behind it; increasing basket size, improving engagement, and making the site work harder for the brand.
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I introduced pre-order functionality to manage demand ahead of stock arriving, built in upsell opportunities to lift average order value, and developed a bespoke "Build Your Own" experience tailored to the brand. I also expanded customer review visibility across the site to build trust at key decision points, and overhauled the email campaign template designs.
The Results
+9% average order value
+74% conversion rate
+8% revenue YoY
In Situ - Desktop & Mobile
