Loquet London
A luxury fine jewellery brand built around the concept of storytelling and bespoke craftmanship. Famous for reimagining the traditional locket, the brands signature pieces feature solid gold frames with clear sapphire crystal faces designed to be opened and personalized with collectable handmade charms, initials, and birthstones.
➝ Email Campaign Marketing
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Loquet London needed their email marketing campaigns brought to life in Klaviyo. They wanted to move beyond standard drag-and-drop blocks so required some of the build to support richer, more dynamic content without adding extra work for the team on every send
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Working from the brand's existing visual designs, I built out the campaign blocks in Klaviyo, including custom-coded elements to achieve effects standard blocks couldn't deliver on their own. The focus was purely on the technical build: translating the design into clean, reliable Klaviyo blocks and structured so the team could reuse and adapt them for future campaigns without needing a developer each time.
The Results
A flexible, reusable library of custom Klaviyo campaign blocks that render consistently across email clients, giving the team the ability to produce more dynamic, on-brand campaigns faster and with less manual rebuilding for each send.
In Situ - Desktop & Mobile
